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The importance of healthy minds in kids, and how Noughty supports this.

Young minds are like sponges, constantly soaking up information from their environment. Everything a child sees, hears, feels, and experiences is absorbed, and even small details can play a part in their growth and development. Studies show that a child’s mind is deeply influenced by things they experience from the moment they are born.

Between the ages of six and ten, kids begin developing their sense of self. They see and practice a range of different social and emotional skills, and learn how to behave and respond to their environment.

This is also when their nervous system is forming and creating the connections that will contribute to how they think and feel. These connections and changes affect a huge range of functions, from learning and memory to attention span and their own behavioural control.

Not surprisingly, this period of rapid development requires a lot of nutrients! Specific vitamins and minerals are essential for ensuring that their brain develops the way it should. In fact, your child’s diet will lay the foundation for how their brain functions for the rest of their life.

So, what nutrients do they need most?

Nutrients required for healthy minds

B vitamins

The development of the nervous system relies heavily on B vitamins, especially vitamin B6. B6 is involved in the development of neurotransmitters, including serotonin and dopamine. These vital ‘brain chemicals’ are required for proper brain function, mood, and healthy sleep patterns.

Vitamin D

A child’s mind needs plenty of Vitamin D. The ‘sunshine vitamin’ helps with proper brain development, especially during childhood when neural pathways are forming the most rapidly. It works with melatonin to help kids fall asleep at night, and also influences neurotransmitter release in the brain.


Iodine is essential for making thyroid hormones, which in turn are required for human growth, metabolism, and brain development during childhood years. In fact, iodine deficiency has been shown to severely affect mental development in kids.

How Noughty supports healthy minds

Getting a few extra brain-supporting nutrients into kids just got easier. They’re all in Noughty!

Noughty is a fun fizzy drink made specially for kids. It’s low in sugar (very important!) and sweetened only with natural fruit extracts. Best of all, one serving of Noughty contains 100% of the recommended daily intake of Vitamin B6, Vitamin D, and iodine for kids aged 4-9.

It’s a treat and a multivitamin all in one!

Parents love Noughty because it can help fill any nutritional gaps in a normal healthy diet. Parents also know that the vitamins and minerals in Noughty are specifically chosen to help those young minds develop as they should.

Kids just love it because it tastes great!

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